Vivien Marx
Vivien Marx has been working as a research associate at the Institute for Business & Psychology at the Ferdinand Porsche FERNFH since August 2022. She is dedicated to teaching and research, particularly in business areas such as marketing, sales, and consumer behavior. In addition, she has been supervising theses at the institute since 2019.
Vivien Marx is herself an alumna of the Master’s program in Business Administration and Business Psychology and, alongside her academic work, is passionately involved in alumni work as a member of the Alumni Team.
Career Path
| Since 2022 | Research Associate at the Institute for Business & Psychology at Ferdinand Porsche FERNFH |
| 2019 – 2022 | Marketing & Communications at SCHUHFRIED GmbH, Mödling |
| 2015 – 2016 | Project Lead for Content Marketing at Mediaplanet, Vienna |
| 2014 – 2015 | Wholesale Marketing/Product Management at A1 Telekom Austria, Vienna |
| 2010 – 2014 | Product & Brand Management at Office Syncro GmbH / BComplete, Korneuburg/Vienna |
Education
| 2015 – 2018 | Master's in Business Administration and Business Psychology, Ferdinand Porsche FERNFH Focus: Marketing Management Master’s Thesis: Social Representations of Non-Profit Organizations |
| 2011 – 2014 | Bachelor's in Marketing & Sales Management, FH Wien der WKW Focus: Marketing & Sales Controlling Topics of Bachelor's Theses: The Influence of Positive Emotions on Customer Loyalty; Identity-Based Brand Management Using an Example from Office Furniture Sales |
Vivien Marx
Department of Business and Psychology
Lecturer & researcher