Bachelor's degree Business Administration and Psychology
BA (Bachelor of Arts in Business)
180 ECTS
Autumn semester (September)
Choose from the following specializations:
- Human Resource Management
- Change Management
- Marketing management
One semester consists of 3 on-campus sessions (2 days each, Friday and Saturday) and two self-defined distance learning phases.
300 working hours in a professionally relevant activity
Optimizing complex business processes, developing solutions for stakeholders and target groups, effectively managing and motivating employees, designing products, services, work and organizations for the future requires comprehensive knowledge and skills.
The bachelor's degree program in Business Administration & Psychology starts exactly here and combines business know-how from current business life with psychological expertise, such as work and organizational psychology, market and consumer psychology, personality psychology and social psychology.
In the course of your studies, you will specialize either in human resources management and personnel development or in marketing management, with a focus on strategic management and digital transformation. The mix of project and process management, change and quality management, digitalization and communication will provide you with important key competencies to successfully meet future challenges in various expert and leadership positions.
Admission requirements
- General university entrance qualification, OR
- relevant professional qualification (incl. additional examinations)
Information session
Your career future
With your Bachelor's degree in Business Administration & Business Psychology, you will qualify for a wide range of business specialist and management positions, including human resources management and development, marketing, sales, or consulting.
For example, career opportunities may be available to you in the following areas:
- HR Management
- Personnel & organizational development
- Personnel & management consulting
- Marketing Management
- Key Account Management
- CRM Management
- Market Research
- Diversity Management
- Change Management
Your Curriculum
In addition to your core curriculum (compulsory subjects), you can choose between two specializations during your bachelor's program. Depending on your professional or personal interests, you can choose to specialize in Human Resource Management, for example with courses such as Human Resource Planning, Strategic Human Resource Development and Change Management, or in Marketing Research Management, with courses such as Strategic Marketing, Product and Market Management and CRM. Key qualifications such as project management, digital transformation and conflict management round off your portfolio.
| Introduction to business administration & business psychology | Introduction to Business Administration | ||||||||
|
Course Number:
BUS102
Course Type:
Compulsory subject
Academic Year:
1
Semester:
1
ECTS Credits:
3
|
|||||||||
| Introduction to Business Psychology | |||||||||
|
Course Number:
BPS101
Course Type:
Compulsory subject
Academic Year:
1
Semester:
1
ECTS Credits:
3
|
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| Accountancy | Accounting | ||||||||
|
Course Number:
ACF102
Course Type:
Compulsory subject
Academic Year:
1
Semester:
1
ECTS Credits:
3
|
|||||||||
| Cost Accounting | |||||||||
|
Course Number:
ACF103
Course Type:
Compulsory subject
Academic Year:
1
Semester:
1
ECTS Credits:
3
|
|||||||||
| General Psychology | General Psychology I | ||||||||
|
Course Number:
PSY101
Course Type:
Compulsory subject
Academic Year:
1
Semester:
1
ECTS Credits:
6
|
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| Research Methods and Applied Sciences | Research Methods and Applied Statistics I | ||||||||
|
Course Number:
MAT103
Course Type:
Compulsory subject
Academic Year:
1
Semester:
1
ECTS Credits:
6
|
|||||||||
| Research Methods and Applied Statistics II | |||||||||
|
Course Number:
MAT201
Course Type:
Compulsory subject
Academic Year:
1
Semester:
2
ECTS Credits:
6
|
|||||||||
| Methods of Qualitative Research | |||||||||
|
Course Number:
ERM101
Course Type:
Compulsory subject
Academic Year:
2
Semester:
3
ECTS Credits:
4
|
|||||||||
| Finance and Investment | Finance and Investment | ||||||||
|
Course Number:
ACF203
Course Type:
Compulsory subject
Academic Year:
1
Semester:
2
ECTS Credits:
6
|
|||||||||
| Management and Work and Organisational Psychology | Organisation and Change Management | ||||||||
|
Course Number:
MGT103
Course Type:
Compulsory subject
Academic Year:
1
Semester:
2
ECTS Credits:
3
|
|||||||||
| Leadership and Motivation | |||||||||
|
Course Number:
BPS102
Course Type:
Compulsory subject
Academic Year:
1
Semester:
2
ECTS Credits:
3
|
|||||||||
| Human Resources Management | |||||||||
|
Course Number:
MGT104
Course Type:
Compulsory subject
Academic Year:
2
Semester:
3
ECTS Credits:
3
|
|||||||||
| Work Psychology | |||||||||
|
Course Number:
BPS103
Course Type:
Compulsory subject
Academic Year:
2
Semester:
3
ECTS Credits:
3
|
|||||||||
| Case studies in Change Management | |||||||||
|
Course Number:
MGT203
Course Type:
Compulsory subject
Academic Year:
2
Semester:
4
ECTS Credits:
3
|
|||||||||
| Social Psychology | Social Psychology | ||||||||
|
Course Number:
PSY102
Course Type:
Compulsory subject
Academic Year:
1
Semester:
2
ECTS Credits:
6
|
|||||||||
| Economics | Micro- and Macroeconomics | ||||||||
|
Course Number:
ECO102
Course Type:
Compulsory subject
Academic Year:
2
Semester:
3
ECTS Credits:
6
|
|||||||||
| Marketing and Economic Psychology | Marketing | ||||||||
|
Course Number:
MAM101
Course Type:
Compulsory subject
Academic Year:
2
Semester:
3
ECTS Credits:
3
|
|||||||||
| Market Research | |||||||||
|
Course Number:
MAM102
Course Type:
Compulsory subject
Academic Year:
2
Semester:
3
ECTS Credits:
3
|
|||||||||
| Consumer Psychology | |||||||||
|
Course Number:
BPS104
Course Type:
Compulsory subject
Academic Year:
2
Semester:
4
ECTS Credits:
3
|
|||||||||
| Economic Psychology | |||||||||
|
Course Number:
BPS105
Course Type:
Compulsory subject
Academic Year:
2
Semester:
4
ECTS Credits:
3
|
|||||||||
| Case studies in Marketing | |||||||||
|
Course Number:
MAM201
Course Type:
Compulsory subject
Academic Year:
2
Semester:
4
ECTS Credits:
3
|
|||||||||
| Differential Psychology | Personality and Differential Psychology | ||||||||
|
Course Number:
PSY103
Course Type:
Compulsory subject
Academic Year:
2
Semester:
3
ECTS Credits:
6
|
|||||||||
| Psychological Testing and Assessment | Psychological Assessment | ||||||||
|
Course Number:
PSY104
Course Type:
Compulsory subject
Academic Year:
2
Semester:
4
ECTS Credits:
3
|
|||||||||
| Questionnaire Design | |||||||||
|
Course Number:
ERM202
Course Type:
Compulsory subject
Academic Year:
2
Semester:
4
ECTS Credits:
3
|
|||||||||
| Strategy and Controlling | Strategy and Controlling | ||||||||
|
Course Number:
ACF204
Course Type:
Compulsory subject
Academic Year:
2
Semester:
4
ECTS Credits:
6
|
|||||||||
| Law | Private Law | ||||||||
|
Course Number:
LAW102
Course Type:
Compulsory subject
Academic Year:
3
Semester:
5
ECTS Credits:
3
|
|||||||||
| Labour and Social Law | |||||||||
|
Course Number:
LAW103
Course Type:
Compulsory subject
Academic Year:
3
Semester:
5
ECTS Credits:
3
|
|||||||||
| Case Studies in Law | |||||||||
|
Course Number:
LAW204
Course Type:
Compulsory subject
Academic Year:
3
Semester:
5
ECTS Credits:
2
|
|||||||||
| Key qualifications | Self-regulated and Digital Learning | ||||||||
|
Course Number:
MSK101
Course Type:
Compulsory subject
Academic Year:
1
Semester:
1
ECTS Credits:
2
|
|||||||||
| Academic Reading and Writing | |||||||||
|
Course Number:
ACW101
Course Type:
Compulsory subject
Academic Year:
1
Semester:
1
ECTS Credits:
2
|
|||||||||
| Communication and Negotiation Skills | |||||||||
|
Course Number:
MSK102
Course Type:
Compulsory subject
Academic Year:
1
Semester:
2
ECTS Credits:
2
|
|||||||||
| Presentation Skills | |||||||||
|
Course Number:
MSK104
Course Type:
Compulsory subject
Academic Year:
1
Semester:
2
ECTS Credits:
2
|
|||||||||
| Project Management | |||||||||
|
Course Number:
MSK105
Course Type:
Compulsory subject
Academic Year:
2
Semester:
3
ECTS Credits:
2
|
|||||||||
| Conflict Management | |||||||||
|
Course Number:
MSK106
Course Type:
Compulsory subject
Academic Year:
2
Semester:
4
ECTS Credits:
2
|
|||||||||
| Organisation Laboratory | |||||||||
|
Course Number:
MSK107
Course Type:
Compulsory subject
Academic Year:
2
Semester:
4
ECTS Credits:
2
|
|||||||||
| Consulting and Coaching | |||||||||
|
Course Number:
MSK108
Course Type:
Compulsory subject
Academic Year:
3
Semester:
5
ECTS Credits:
2
|
|||||||||
| Digital Transformation & KI | |||||||||
|
Course Number:
MSK103
Academic Year:
1
Semester:
2
ECTS Credits:
2
|
|||||||||
| Business Comunications | Business English I | ||||||||
|
Course Number:
ENG102
Course Type:
Compulsory subject
Academic Year:
1
Semester:
1
ECTS Credits:
2
|
|||||||||
| Business English II | |||||||||
|
Course Number:
ENG203
Course Type:
Compulsory subject
Academic Year:
2
Semester:
4
ECTS Credits:
2
|
|||||||||
| Business English III | |||||||||
|
Course Number:
ENG302
Course Type:
Compulsory subject
Academic Year:
3
Semester:
5
ECTS Credits:
2
|
|||||||||
| Elective subject: Human Resource Management | HR Planning, Personnel Search and Selection | ||||||||
|
Course Number:
HRM201
Course Type:
Optional subject
Academic Year:
3
Semester:
5
ECTS Credits:
3
|
|||||||||
| Strategic Human Resource Development | |||||||||
|
Course Number:
HRM202
Course Type:
Optional subject
Academic Year:
3
Semester:
5
ECTS Credits:
3
|
|||||||||
| Performance and Compensation Management | |||||||||
|
Course Number:
HRM205
Course Type:
Optional subject
Academic Year:
3
Semester:
6
ECTS Credits:
3
|
|||||||||
| Elective subject: Change Management | Change Management and Process Consulting | ||||||||
|
Course Number:
HRM203
Course Type:
Optional subject
Academic Year:
3
Semester:
5
ECTS Credits:
3
|
|||||||||
| Gender and Diversity Management | |||||||||
|
Course Number:
HRM204
Course Type:
Optional subject
Academic Year:
3
Semester:
6
ECTS Credits:
3
|
|||||||||
| Psychology of the New Working world | |||||||||
|
Course Number:
HRM206
Academic Year:
3
Semester:
6
ECTS Credits:
3
|
|||||||||
| Elective subject: Marketing Research Management | Strategic and Operative Marketing | ||||||||
|
Course Number:
MAM202
Course Type:
Optional subject
Academic Year:
3
Semester:
5
ECTS Credits:
3
|
|||||||||
| Advertising Psychology and Communication | |||||||||
|
Course Number:
MAM204
Course Type:
Optional subject
Academic Year:
3
Semester:
5
ECTS Credits:
3
|
|||||||||
| Customer Relationship Management | |||||||||
|
Course Number:
MAM206
Course Type:
Optional subject
Academic Year:
3
Semester:
6
ECTS Credits:
3
|
|||||||||
| Individualcurriculum | Individual subjects - 5th semester | ||||||||
|
Course Number:
MAM203
Academic Year:
3
Semester:
5
ECTS Credits:
5
|
|||||||||
| Individual subjects - 6th Semester | |||||||||
|
Course Number:
MAM203
Academic Year:
3
Semester:
6
ECTS Credits:
6
|
|||||||||
| Bachelor | Bachelor Thesis I | ||||||||
|
Course Number:
BPC301
Course Type:
Compulsory subject
Academic Year:
3
Semester:
5
ECTS Credits:
5
|
|||||||||
| Bachelor Thesis Seminar I | |||||||||
|
Course Number:
BPC302
Course Type:
Compulsory subject
Academic Year:
3
Semester:
5
ECTS Credits:
1
|
|||||||||
| Bachelor Thesis II | |||||||||
|
Course Number:
BPC303
Course Type:
Compulsory subject
Academic Year:
3
Semester:
6
ECTS Credits:
5
|
|||||||||
| Bachelor Thesis Seminar II | |||||||||
|
Course Number:
BPC304
Course Type:
Compulsory subject
Academic Year:
3
Semester:
6
ECTS Credits:
1
|
|||||||||
| Bachelor Colloquium | |||||||||
|
Course Number:
BPC305
Course Type:
Compulsory subject
Academic Year:
3
Semester:
6
ECTS Credits:
4
|
|||||||||
| Internship | Internship | ||||||||
|
Course Number:
BPC306
Course Type:
Compulsory subject
Academic Year:
3
Semester:
6
ECTS Credits:
11
|
|||||||||
| Internship Seminar | |||||||||
|
Course Number:
BPC307
Course Type:
Compulsory subject
Academic Year:
3
Semester:
6
ECTS Credits:
1
|
|||||||||
| Total | 30 | 30 | 30 | 30 | 30 | 30 | 180 | ||
Your individual know-how
Would you like to attend courses outside the boundaries of Business Administration & Business Psychology and additionally further your education in other areas?
If you are studying at the FERNFH, you have the opportunity to complete micro-credentials in the following subject areas outside of your own course of study:
- Business Administration and Economics
- Data, Information Systems and IT Management
- Digital Business
- Healthcare
- Psychologie
- Software Development
- Science General
A Micro-Credential is a qualification certificate you receive after successfully completing a learning pathway (several courses) at FERNFH. You can complete the MCs during your study time at FERNFH and thus individually compile and continuously expand your portfolio of skills and know-how, depending on your personal or professional interests.
More about the Micro-Credentials…
Programme overview
Advantages
part-time
individual
flexible