Eva Hofmann
Eva Hofmann has been associated with Ferdinand Porsche FERNFH for many years, having contributed to the first curriculum for the Bachelor's degree program in Business Administration and Psychology back in 2006. Since then, she has worked as an adjunct lecturer at Ferdinand Porsche FERNFH, initially in the Bachelor's program in Business Informatics and later in the Bachelor's program in Business Administration and Psychology. During this time, she also contributed to the curriculum for the Master's program in Business Administration and Psychology. Since 2023, Eva Hofmann has been working full-time at Ferdinand Porsche FERNFH, initially leading the Institute of Business and Psychology. Currently, she is responsible for conducting and acquiring research projects within her field. Since October 2024, she has been leading the research project "Communities-Climate Alliance (CoClimA)" at Ferdinand Porsche FERNFH.
Her research focuses include consumer psychology, environmental psychology, social psychology, financial psychology, tax psychology, and generally cooperative behavior in an economic context. Not only does she pass on her extensive knowledge to students, but she also inspires them with various research methods.
Since 2008, Eva Hofmann has been involved in various international universities and numerous international research projects, some of which she has also led. In these projects, she dealt with topics such as brand counterfeiting and internet piracy (EU project COUNTER, 2008-2010), tax behavior (FWF project TaxPower, 2012-2016), distrust in entrepreneurial networks (British Council project NILCAT-BC, 2016-2018), cooperation in the sharing economy (FWF project Collaborative Consumption, 2017-2021), user participation in the energy system and energy consumption reduction (Land Styria project ANSERS, 2020-2023), and recycling behavior in public spaces (WWTF & Land Lower Austria project Urban Waste, 2021-2024).
Career Path
| Since October 2024 | Principial Investigator at the Ferdinand Porsche FERNFH |
2023 – 2024 | Head of the Institute of Business and Psychology |
2021 – 2023 | Researcher at the University of Continuing Education Krems in the WWTF and Land Niederösterreich funded project "The Future of Urban Waste Management: Integrated modelling in view of circular economy and environmental impacts” |
| 2021 – 2023 | University assistant with doctorate and researcher in the project ANSERS at the Unit of Social Psychology, Institute of Psychology, University of Graz |
2019 – 2021 | University assistant with doctorate at the Institute for International Marketing Management, Department of Marketing, WU Vienna University of Economics and Business |
| 2017 – 2021 | Project leader of the FWF-funded project 'Collaborative consumption: Power, trust and cooperation' at the Competence Center for Empirical Research Methods, WU Vienna University of Economics and Business |
| 2016 – 2018 | Researcher at the Centre for Trust, Peace and Social Relations, Coventry University, UK |
| 2010 – 2016 | University assistant with doctorate at the Institute for Applied Psychology: Work, Education, Economicy, Faculty of Psychology, University of Vienna |
| 2009 – 2010 | Co-development of the Master Curriculum "Business Administration and Psychology" for the Ferdinand Porsche FERNFH |
| 2008 – 2010 | Researcher in the COUNTER project, funded by the 7th Framework Program of the European Commission, at the Institute for International Marketing Management, WU Vienna University of Economics and Business |
| Jun-Jul 2007 | Co-development of the Bachelor Curriculum "Business Administration and Psychology" for Ferdinand Porsche FERNFH |
| Jul-Okt 2006 | Project manager and key researcher at the FH Burgenland GmbH, Eisenstadt |
| 2006 – 2007 | Work as a freelance economic psychologist for companies such as Psychonomics AG, Vienna, Human Factors, London, UK |
| 2001 – 2006 | University assistant and doctoral candidate at the Faculty of Psychology, University of Vienna |
Education
2018 | Venia in Psychology at the Faculty of Psychology, |
2001 – 2006 | Doctoral studies in Psychology, University of Vienna; Thesis: Ethical Investment: A multi-method approach to explain moral decision making in financial markets |
2001 – 2002 | ERASMUS exchange student in doctoral studies at the University of Exeter, UK |
| 1996 – 2001 | Diploma in Psychology, University of Vienna; Thesis: Decision making in financial markets: An experimental investigation of the representativeness heuristic and information efficiency |
| 1991 – 1994 | Unfinished diploma studies in Business Administration |
Memberships of Academic Societies
- International Association for Research in Economic Psychology
- Österreichische Gesellschaft für Psychologie (ÖGP)
- International Association of Applied Psychology (IAAP)
- Deutsche Gesellschaft für Psychologie (Fachgruppen: Arbeits-, Organisations- & Wirtschaftspsychologie, Umweltpsychologie, Sozialpsychologie)
Eva Hofmann